December 30, 2013

Marketing Strategy Part 2: Lavender Rave

One of the many great things about making soap is you can easily change what you call it and how you market it.

This started out as Lavender Mosh Pit, but when I realized mosh pits are as much a part of the past as answering machines and record stores, I updated it.

I'm not sure this actually reflects what a rave is like. I've never been to one. I'm much too old.

Made with olive oil pomace infused with lavender/alkanet/charcoal, coconut oil, palm kernel oil, cocoa butter, shea butter, lard and castor oil.

Fragrance: lavender, lemongrass, ho wood, may chang, sage and rosemary.